San Francisco

Joni Soekotjo

Managing Director

Joan “Joni” Soekotjo is a Managing Director of Provident Financial Management, and in that capacity works closely with and advises many icons in the entertainment community, managing their personal and business affairs. Many of her clients have been with the firm for over 20 years. Joni provides innovative vision and ensures the highest level of product quality, corporate execution, values, and business ethics that have been her trademark for over thirty years in the entertainment industry. She is passionate about client’ financial security and anticipating their needs.

Joni relocated from Cleveland, Ohio to begin her business management career in San Francisco with Gelfand, Rennert & Feldman in 1978 before taking a position with Siegel & Feldstein, the predecessor firm to Provident Financial Management.

Joni has been married for 30 years with twin sons pursuing their own music careers and resides with her husband Seno in San Mateo, CA.

Joni’s outside interests include music, golf, world travel, reading, photography, and volunteering.